We believe in the power of place

WE UNDERSTAND NEIGHBOURHOODS, COMMUNITIES, CITIES AND MOST IMPORTANTLY - PEOPLE. WE BUILD BRAND EXPERIENCES THAT POSITION YOUR DEVELOPMENT AS A DESTINATION.

The best results come from collaboration between your team and ours. Our early involvement gives us the ability to share insights and create meaningful strategies that underpin your campaign.

We’ve been in this industry for 25 years. Our experience means we ask the right questions from the outset. This enables us to innovate and the results speak for themselves.

Andy Hoyne

Principal & Creative Director

Since establishing Hoyne in 1991 with the ambition of creating marketing that truly delivers, Andy has spent the last two decades perfecting his approach. Passionate about property, precincts and placemaking, his interests stretch far beyond the brand and marketing. His involvement ensures the improved quality of the overall development, resulting in greater commercial outcomes for every client. Of the 14 books he has been involved in publishing, 3 have focussed on specific suburbs and precincts. Ultimately, Andy is driven by a love for creative solutions that are the result of powerful strategies. 

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Dan Johnson

Partner & Group Director, Strategy and Creative

Dan is responsible for driving creative and strategic innovation and leadership across studios. A specialist in property branding, he works with national and international developers, developing unique campaigns across the residential, commercial and retirement living and aged care sectors. Dan is passionate about the legacy of good development and the need to create a sense of community and place, regardless of project scale. He focuses on unearthing the unique characteristics of a city, suburb or development to establish a clear point of difference that will realise tangible outcomes and greater profits for clients.

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Lee Valentine

Partner & General Manager

Lee has built an impressive reputation in the Australian industry as a brand and marketing strategist from both agency and client perspectives. Driven by his passion for building brands and creating engaging customer experiences, he has helped make Hoyne the leading expert in property branding and marketing.

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Cate Boughton

Partner & General Manager Melbourne

Cate is a commercially focused agency leader with a career spanning more than 20 years. Her expertise in business development, client service, stakeholder management and brand management are vital in Hoyne Melbourne’s success.

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Bryan
St James

Partner & Chief Operating Officer

Bryan St James has delivered large-scale and innovative projects and strategies for corporate, government, entertainment and media brands throughout his diverse career. Previously, Bryan has worked with Tag Worldwide, the Reserve Bank of Australia and Sony Music Entertainment.

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Peter Drew

Creative Director CGI

Peter leads Hoyne’s in-house CGI team. A creative, digital artist and photographer, his focus is on integrating visualisation within the project strategy to create an engaging narrative and build genuine excitement and interest in a project. Peter has worked both in Australia and the US, and has extensive experience in the property sector, producing campaigns across print, film, web and multimedia. His ability to balance client service, creativity and production ensures outcomes which deliver real value.

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