Distilled down, Hoyne’s strategy for Scout was to leverage the proximity and convenience of the site and market the development to a young professional audience.
We wanted to display engaging headlines on an electronic signboard and place it in prominent locations that were close walking distance from the site. Due to time and other impeding restrictions including the local council approval process, the photographer -Toby Burrows shot the hero imagery without the signboard and the CGI team took it from there. Completing the shots through CGI meant we had the ability to update and change the copy as the campaign evolved. These became the hero images for our campaign seen across press, the hero brochure and sales space.