Country Garden, one of China’s leading property developers, appointed Hoyne to create a comprehensive marketing strategy for three buildings containing 770 apartments in North Ryde. A campaign was required that showcased the desirable lifestyle in the area.
The campaign focused on the Chinese custom of threes! Vision, Attainability and Location. Highlighting the premium quality of Ryde Garden’s three buildings, the design aspect and the surrounding areas, the development aspired to many.
Hoyne is a professional, experienced and creative brand agency. Hoyne's engagement for Ryde Garden greatly facilitated the sales of the project and also effectively promoted the branding image of Country Garden in Australia.