Australian Unity (AU) was keen to break out of traditional retirement living marketing for these high-end Bondi apartments. The audience would be well off, accomplished and highly individual. AU required tools that spoke eloquently, elegantly and persuasively to highly discerning over 55s.
Themes of refinement, experience and personal choice underpin language, photography and design. Commencing a long-term relationship with this very progressive client, Hoyne put private passions, life achievements and sophisticated entertainments on equal par with luxury amenities and services.
Respecting and celebrating the individual formed the nexus of this campaign.