Everything at Woodlea is bigger - the choice of homes, the diversity of landscape, the opportunities to grow and thrive. Woodlea’s position as a new benchmark community just 29kms from Melbourne would focus on community and opportunity.
The marketing strategy came directly from the scope of the project. Every element – from the size of the hero brochure to the clarity of the images to the depth of information gives the audience the biggest possible picture of what life can be at Woodlea.
Woodlea earnt the title of fastest selling development in Melbourne and Australia, with 10 stages settled, over 100 residents already installed and 1,600 land sales since launching in 2016.
Check out the Woodlea launch event case study.